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Behind the Dashboard:
Hi, I’m Moly. I’m originally from Bangkok and moved into marketing analytics through a love of econometrics from my dual-degree economics background and a natural pull toward problem-solving. I’ve always been drawn to marketing as a function, but equally the quantitative thinking of economics, so this path lets me sit at the intersection of both.
My curiosity extends far beyond that. I’m deeply interested in product, technology, finance, and philosophy, and I’m most engaged when tackling problems that don’t have a single answer. I tend to think in probabilities as much as abstractions, equally comfortable discussing Bayes’ theorem or contemporary art, always looking for patterns, meaning, and better ways to understand the world.
I enjoy fast-paced enviroments and complex problems
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What I do
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Performance & Marketing Analytics
Performance tracking and optimisation
Channel and campaign analysis
Marketing reporting and dashboarding
Attribution and funnel analysis
GA4 Set up and Reporting
Ad-Hoc Reporting
Data & Modelling
Data Enrichment
Marketing mix modelling (MMM) / econometrics
Forecasting and scenario analysis
Experimentation and A/B testing frameworks
Customer Segmentation ML
LTV / Churn Prediction
Strategy & Consulting
Data-driven growth strategy
Go-to-market and channel strategy
Marketing and product insights
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Toolbox
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Stuff I'm proud of
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Achievements
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What my mentors have said
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